Rapid Value Creation
Free 8-week action challenge
Honest expectations: RVC is not a traditional academic course or a guaranteed income path. It is an eight-week action challenge built around testing, shipping and learning from real market signals.
An 8-week UTS Startups challenge where you read a signal, make a small bet, take one concrete action and reflect on what happened.
No startup idea or existing product required.
Rapid Value Creation is a free, practical UTS Startups challenge built around one repeated habit: turn what you notice into one concrete action, put it where people can respond, then use that response to decide what comes next.
Why action stalls
Until I have more time. More money. More experience.
Until someone else approves the idea. Until I'm further along in my career. Until I've done more research and feel properly prepared.
RVC gives that waiting a weekly interruption.One concrete action. A reflection on what happened. Then the next action.
Identify the signals and predict what you expect to get done. Choose your focus and your Level. Ship ONE real action. Then reflect with a short video, a guided post and a shareable image.
Within this week's muscle: spot what is moving, where the opportunity sits, and call what you expect to get done.
Past participant experience, not a guarantee that Season 1 produces the same outcomes.
Way better than other courses, it actually pushed us to produce things and launch them in the real world.
Victoria Way, previous RVC participant
We don't aim to be the experts on everything. We are informed by mentors who are experts in the field.
Programme Lead; co-founded Fishburners and Entry29, and an early PayPal investor.
Want to make your own first move? Start the short application with your email.
Apply NowUse sourced examples as context: learn to read real income and demand signals as market evidence, not as expected results. Then notice why one ad, post, offer or product gets a response and others don't.
What stopped the scroll?
What held attention?
What asked for a response?
Break down successful videos and ads to see their hooks, story beats, and calls to action. Create your own versions, adapt, and continue to re-test.
Spend vs response
Compare the creative
Compare ad spend with the response it created. The point is getting better at deciding what the evidence says to try next.
An idea only becomes useful when the market can answer it. Make the post, page, product, offer or test small enough to ship, then look at what comes back.
Start with what the market is showing you, not a finished idea. Use trends and analytics to choose a small digital product or ecommerce test, put it online and see how people respond. We give you AI prompts, tools and templates to help you move from signal to test.
Explore each week to see the theme, an example action and the question you could reflect on afterwards.
Study two sourced income reports as contextual examples, then use what you saw as evidence to call what you expect to get done.
Ready to start with Week 1? Apply now, then begin when the missions open.
Apply NowOne possible path is to use Claude to understand repeated work, Codex to build it, n8n to connect it, and Shopify to test an offer. These tools are optional examples, not a required stack or an expected commercial result.
Do the work and submit your reflection. Then learn from reflections other participants choose to share: see what they tried, what happened and what they would change, without having to repeat every experiment yourself.
A genuine attempt plus reflection keeps your streak. Peer engagement may open extra participant-only sessions; it never gates your streak.
Registrations are open · Missions open Mon 27 Jul, 00:00 AEST
No prior ecommerce, sales or startup experience is required. Start where you are: once missions open, Week 1 begins when you are ready.
Honest expectations: RVC is not a passive informational course or a guaranteed income path. It is a weekly practice in testing, shipping and learning from real market signals.